That's what I heard someone say in Costa the other day
They continued: "I've tried everything. Advertising doesn't work. Social media doesn't work. There's too much of everything everywhere!"
Well, to an extent I agree, but the one thing that they didn't mention as I listened eagerly (taking 5 minutes to stir my latte) was having any form of strategy or plan.
Of course, I didn't interrupt them, but it was a useful insight into yet another business that I've come across that is wasting money on a scattergun approach.
And so, for businesses out there with no plan, not much of a plan, OR in fact a terrible plan, I'm introducing my new "Spotlight Sessions".
Take a look and if you have that AHHH light bulb moment - get in touch.