Would you believe that 80% of the world’s internet users are active on socialmedia ? (that's nearly 3.2 billion!). This week's 5 killer stats from Marketing Week show that 6/10 internet users visit #YouTube regularly, so if you don't have a channel set up for your brand, you could be missing a trick. Video #content is highly engaging, and top tips to remember include;
Add Metadata for each video (video title and description are really important) along with saving it with a relevant file name
Keep the title short and concise, but make the description a bit more detailed with rich and relevant keywords to help boost your SEO rankings (be careful not to spam it by adding too many).